Category Archives: Digital
New Era – Content Hub
After designing the New Era Cap Customizer, I was invited to work on a new project for New Era called Content Hub. The project consisted in creating a Blog Magazine, establishing the overall look and feel for a framework that
New Era – Content Hub
After designing the New Era Cap Customizer, I was invited to work on a new project for New Era called Content Hub. The project consisted in creating a Blog Magazine, establishing the overall look and feel for a framework that
Southwest Gas
Southwest Gas Corporation is an investor-owned utility based in Las Vegas, Nevada. The company provides natural gas service to approximately 1.9 million residential, commercial, and industrial customers in parts of Arizona, Nevada, and California. Below you have the proposed re-design
Southwest Gas
Southwest Gas Corporation is an investor-owned utility based in Las Vegas, Nevada. The company provides natural gas service to approximately 1.9 million residential, commercial, and industrial customers in parts of Arizona, Nevada, and California. Below you have the proposed re-design
BMW Canada – Car Configurator Campaign
This is a banner campaign to promote the new BMW Canada’s Car Configurator. In these short animated banners users would be able to have a glimpse of what can be done in the configurator quickly previewing colors, wheels, interior materials
BMW Canada – Car Configurator Campaign
This is a banner campaign to promote the new BMW Canada’s Car Configurator. In these short animated banners users would be able to have a glimpse of what can be done in the configurator quickly previewing colors, wheels, interior materials
New Era – Cap Customizer
The New Era Cap Company is an American headwear manufacturer. It was founded in 1920 by German immigrant Ehrhardt Koch. New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and
New Era – Cap Customizer
The New Era Cap Company is an American headwear manufacturer. It was founded in 1920 by German immigrant Ehrhardt Koch. New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and
Land Rover – Never Stop Discovering
A journey of discovery into China. Designed to inspire car aficionados this mobile experience consists in a series of mini challenges to celebrate discovery and to showcase the vehicle’s unique versatility and breadth of capability. All the mock-ups were created
Land Rover – Never Stop Discovering
A journey of discovery into China. Designed to inspire car aficionados this mobile experience consists in a series of mini challenges to celebrate discovery and to showcase the vehicle’s unique versatility and breadth of capability. All the mock-ups were created
Microsoft Power BI
Microsoft contacted us with a new challenge – Create a responsive and modular framework that could expand in time, accumulating new case studies for the new Power BI for Office 365. Considering that the amount of content to be displayed
Microsoft Power BI
Microsoft contacted us with a new challenge – Create a responsive and modular framework that could expand in time, accumulating new case studies for the new Power BI for Office 365. Considering that the amount of content to be displayed
Hawaiian Air Lines
Design explorations for Hawaiian Air Lines pitch – Hawaii is not just a destination. It’s an experience. A way of life. Truly unique. And the same should be said for Hawaiian Airlines. What if a consumer’s vacation started in a
Hawaiian Air Lines
Design explorations for Hawaiian Air Lines pitch – Hawaii is not just a destination. It’s an experience. A way of life. Truly unique. And the same should be said for Hawaiian Airlines. What if a consumer’s vacation started in a
Sasktel Never Alone – Android App
An Android app designed having in mind the lone worker. A safety app to make sure remote workers are never alone. The app provides peace of mind to field workers in many different industries allowing them to quickly call for
Sasktel Never Alone – Android App
An Android app designed having in mind the lone worker. A safety app to make sure remote workers are never alone. The app provides peace of mind to field workers in many different industries allowing them to quickly call for
Blast Radius Pilot
A client magazine dedicated to exploring trends. Part newsletter and part guide book. A place for nourishment as we explore the trends that shape the world of marketing and branding. In this project, I have established a minimalistic framework allowing
Blast Radius Pilot
A client magazine dedicated to exploring trends. Part newsletter and part guide book. A place for nourishment as we explore the trends that shape the world of marketing and branding. In this project, I have established a minimalistic framework allowing
Lululemon – Tablet Experience
Not a website adaptation to the tablet space but a complete redesign exploring all the medium’s potential. An up close and personal experience with a minimalist interface reducing visual noise and fully promoting Lululemon’s products and its technology. Big and
Lululemon – Tablet Experience
Not a website adaptation to the tablet space but a complete redesign exploring all the medium’s potential. An up close and personal experience with a minimalist interface reducing visual noise and fully promoting Lululemon’s products and its technology. Big and
FIFA Street
Concept screens designed for a game interface prototype. The proposal consisted in a very urban scenario where the user could click on different menu items to trigger rich graffiti panels that would start running on the city walls until reach
FIFA Street
Concept screens designed for a game interface prototype. The proposal consisted in a very urban scenario where the user could click on different menu items to trigger rich graffiti panels that would start running on the city walls until reach
Microsoft Office 365 Microsite
Along with several other materials created for the launch of Microsoft Office 365, we had the opportunity to create a microsite to tell the story of how versatile Office 365 is, attending your needs weather you run a big corporation
Microsoft Office 365 Microsite
Along with several other materials created for the launch of Microsoft Office 365, we had the opportunity to create a microsite to tell the story of how versatile Office 365 is, attending your needs weather you run a big corporation
Starbucks Fall Campaign
During the Fall Season Starbucks introduced new blends. Following a launch calendar, each week a new flavour was promoted inviting consumers to explore a new option and fall in love with a new favourite. For that, we had created a
Starbucks Fall Campaign
During the Fall Season Starbucks introduced new blends. Following a launch calendar, each week a new flavour was promoted inviting consumers to explore a new option and fall in love with a new favourite. For that, we had created a
Nike Golf 360º
Nike Golf 360º was a design project composed by several tracks integrating desktop, tablet and mobile platforms under the same functionality and visual language. My role was to cover the creation of the mobile interface for the Nike Golf 360º app
Nike Golf 360º
Nike Golf 360º was a design project composed by several tracks integrating desktop, tablet and mobile platforms under the same functionality and visual language. My role was to cover the creation of the mobile interface for the Nike Golf 360º app
Yahoo! Pop Quiz
The game Yahoo! Pop Quiz had the purpose to promote the new Yahoo! search. The search service faces heavy competitive pressure from Google and Bing and consumers who use Yahoo! for their homepage content, news, and email primarily do their
Yahoo! Pop Quiz
The game Yahoo! Pop Quiz had the purpose to promote the new Yahoo! search. The search service faces heavy competitive pressure from Google and Bing and consumers who use Yahoo! for their homepage content, news, and email primarily do their
Seagate
Below you have the proposed redesign for the Seagate website combined with a new information architecture. The result – an efficient website for consumers, partners and corporations leveraging partner’s programs, product awareness and consequently, sales. Seagate Technology is an American
Seagate
Below you have the proposed redesign for the Seagate website combined with a new information architecture. The result – an efficient website for consumers, partners and corporations leveraging partner’s programs, product awareness and consequently, sales. Seagate Technology is an American
Microsoft Application Platform
Proposed redesign for Microsoft Application Platform website. Microsoft Application Platform Model is a simple framework to help companies to identify opportunities to optimize your application portfolio. The AP Model is designed to help you align your applications and core business
Microsoft Application Platform
Proposed redesign for Microsoft Application Platform website. Microsoft Application Platform Model is a simple framework to help companies to identify opportunities to optimize your application portfolio. The AP Model is designed to help you align your applications and core business
Microsoft Online Services
Microsoft Online Services is Microsoft’s hosted-software offering and a component of their software plus services strategy. Microsoft Online Services are hosted by Microsoft and sold with Microsoft partners. The suite includes Exchange Online, SharePoint Online, Office Communications Online, Microsoft Forefront,
Microsoft Online Services
Microsoft Online Services is Microsoft’s hosted-software offering and a component of their software plus services strategy. Microsoft Online Services are hosted by Microsoft and sold with Microsoft partners. The suite includes Exchange Online, SharePoint Online, Office Communications Online, Microsoft Forefront,
ROXY – Online Store
With most online surf shops being virtually indistinguishable from each other – generic surf and beach shots, uninspired product imagery – Roxy wanted to distinguish itself, and keep up to the lifestyle fashion brands. They also wanted to boost their
ROXY – Online Store
With most online surf shops being virtually indistinguishable from each other – generic surf and beach shots, uninspired product imagery – Roxy wanted to distinguish itself, and keep up to the lifestyle fashion brands. They also wanted to boost their
EA – Jersey Remix Challenge
Design your own team. When Adidas and EA wanted a contest to spark interest in the release of EA SPORTS NBA LIVE, they turned to EA’s long-time digital partner, Blast Radius. So we came up with a concept that let
EA – Jersey Remix Challenge
Design your own team. When Adidas and EA wanted a contest to spark interest in the release of EA SPORTS NBA LIVE, they turned to EA’s long-time digital partner, Blast Radius. So we came up with a concept that let
Nintendo of America
This is the third version of Nintendo’s website for North America. In these designs you’ll notice that the mascots and character’s presence were diminished to promote people’s interaction with the new hardware. Wii Home Page Wii Virtual Console Page Wii
Nintendo of America
This is the third version of Nintendo’s website for North America. In these designs you’ll notice that the mascots and character’s presence were diminished to promote people’s interaction with the new hardware. Wii Home Page Wii Virtual Console Page Wii
Quiksilver – Online Store
Quiksilver had migrated to the GSI e-commerce platform and was in need of a new store interface. For that, our mission was to repurpose much of the brand’s visual language into this new sandbox. Despite of technical limitations we were
Quiksilver – Online Store
Quiksilver had migrated to the GSI e-commerce platform and was in need of a new store interface. For that, our mission was to repurpose much of the brand’s visual language into this new sandbox. Despite of technical limitations we were
Quiksilver – Video Player
Proposed redesign for Quiksilver’s video site. The intention here was to group into this minimalist interface all the different sports categories combining events, athletes and culture. Creative team: Creative Director – Jon Maltby Art Director – Mauricio Pommella
Quiksilver – Video Player
Proposed redesign for Quiksilver’s video site. The intention here was to group into this minimalist interface all the different sports categories combining events, athletes and culture. Creative team: Creative Director – Jon Maltby Art Director – Mauricio Pommella
Lufthansa WorldShop
Lufthansa’s WorldShop is the largest traveler loyalty program in Europe with 20 million members as of February 2011. It offers rewards to passengers of the Star Alliance travelling on certain types of tickets. The program was launched by Lufthansa in
Lufthansa WorldShop
Lufthansa’s WorldShop is the largest traveler loyalty program in Europe with 20 million members as of February 2011. It offers rewards to passengers of the Star Alliance travelling on certain types of tickets. The program was launched by Lufthansa in
Mauricio Pommella 