Lufthansa’s WorldShop is the largest traveler loyalty program in Europe with 20 million members as of February 2011. It offers rewards to passengers of the Star Alliance travelling on certain types of tickets. The program was launched by Lufthansa in 1993 and is used by 13 European airlines. The programme enables its members to earn and redeem frequent flyer miles on all of the fully integrated airlines, all Star Alliance members as well as several other partner airlines. Customers are able to build status, which gives them access to certain privileges. Below you have the proposed re-design by Blast Radius in an attempt to revamp the brand’s digital presence.
Home Page variations
Product Detail Page
Creative Director – Ziya Danishmend
Art Director – Mauricio Pommella