In the fall of 2009 Lululemon launched Ivivva Athletica, a new subsidiary targeting girls from ages 6 to 12. Ivivva started with the opening of three stores in December 2009. Both BC based stores in Vancouver and Victoria. The third store is in Market Mall in Calgary. With the rapid success of the new brand a more robust website for the dot com and e-commerce were necessary and that was when Blast Radius came into action providing a complete redesign as you can see below.
Product Detail Page
Creative Director – Tony Nichols
Associate Creative Director – Mauricio Pommella
Copywriter – Tony Nichols
Art Directors – Francis Chan, Sam Dallyn, Mauricio Pommella
Designer – Jake Graydon