New Era – Cap Customizer

The New Era Cap Company is an American headwear manufacturer. It was founded in 1920 by German immigrant Ehrhardt Koch. New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, as well as select teams in the Nippon Professional Baseball, and the Australian Baseball League, and maintains agreements with other licensed entities including the National Hockey League, National Basketball Association, National Rugby League, Big Bash League, Little League Baseball, and over 200 colleges and universities in the United States.

Having this vast universe of teams and fans, New Era proposed to us to re-build their Cap Customizer, introducing a simple and fun experience, allowing users to customize caps anyway they want, transforming the brand into an up close and personal experience on any device, permitting fans to express themselves through their caps.




DESKTOP AND TABLET MOCKS



Home Page


Home Page


Gallery


Gallery


Product Detail Page


Product Detail Page


My Caps


My Caps


Cap Customizer Flow


New Era


New Era


New Era


New Era


New Era


New Era


New Era


New Era


New Era


New Era


New Era


New Era


New Era


New Era


New Era




SMARTPHONE MOCKS




Home Page and Navigation


New Era


New Era



Gallery


New Era



Product Detail Page


New Era



My Caps


New Era



Cap Customizer


New Era

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Creative Team
Creative Director – Michael Howatson
Associate Creative Director – James Robinson
Senior Art Director – Mauricio Pommella
Art Directors: Damir Kulic, Lilli Wong



About Mauricio Pommella

Husband. Father. Creative Fella. Comic Book Artist. Surfer. Snowboarder. Skateboarder.