A journey of discovery into China. Designed to inspire car aficionados this mobile experience consists in a series of mini challenges to celebrate discovery and to showcase the vehicle’s unique versatility and breadth of capability. All the mock-ups were created in English but the final execution was translated into Mandarin.
Chapters
Game Intro
Tutorial
Challenges
In Game Overlays
Training Certificate
User Flow
Creative Team
Creative Director – Steve Bond
Art Director – Mauricio Pommella