Design your own team. When Adidas and EA wanted a contest to spark interest in the release of EA SPORTS NBA LIVE, they turned to EA’s long-time digital partner, Blast Radius. So we came up with a concept that let EA customers play with a custom-built toolkit to design and share their own NBA team jersey. As a result we had more than 4 thousand participants.
Creative Director – Michael J. Oliver
Art Director – Mauricio Pommella