Not a website adaptation to the tablet space but a complete redesign exploring all the medium’s potential. An up close and personal experience with a minimalist interface reducing visual noise and fully promoting Lululemon’s products and its technology. Big and wide photography replacing long and boring copy blocks inspiring users to dive into Lululemon’s catalogs. A simple and elegant shopping experience… and yet, respecting their current massive photographic inventory.
Category Landing Page
Category Detail Page
Product Detail Page
Creative Director – Michael Howatson
Art Directors – Mauricio Pommella, Francis Chan, Jon Blair Kennedy