Lululemon – Tablet Experience

Not a website adaptation to the tablet space but a complete redesign exploring all the medium’s potential. An up close and personal experience with a minimalist interface reducing visual noise and fully promoting Lululemon’s products and its technology. Big and wide photography replacing long and boring copy blocks inspiring users to dive into Lululemon’s catalogs. A simple and elegant shopping experience… and yet, respecting their current massive photographic inventory.

Home Page




Category Landing Page

Category Detail Page

Product Detail Page

Fit Guide

Community Page


Creative Team
Creative Director – Michael Howatson
Art Directors – Mauricio Pommella, Francis Chan, Jon Blair Kennedy

About Mauricio Pommella

Husband. Father. Creative Fella. Comic Book Artist. Surfer. Snowboarder. Skateboarder.
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