During the Fall Season Starbucks introduced new blends. Following a launch calendar, each week a new flavour was promoted inviting consumers to explore a new option and fall in love with a new favourite. For that, we had created a series of banners promoting fall blends as a whole and individually. A landing page featuring promotional videos, a launch calendar and store locator. Also the new blend packages came with a QR code allowing consumers to scan the package getting more information about a particular roast.
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Associate Creative director – Mauricio Pommella
Art Director – Mauricio Pommella
Copywriter – Tyler Jones
Designers: Adrian Lu, Katie Holmes