With most online surf shops being virtually indistinguishable from each other – generic surf and beach shots, uninspired product imagery – Roxy wanted to distinguish itself, and keep up to the lifestyle fashion brands. They also wanted to boost their profile becoming the first major surf brand to sell direct online. The creative team and I supported that mission with a complete redesign, and the social strategy to bring Roxy’s authenticity online.
Home Page
Lookbook Landing Page
Lookbook Detail
Blog
Category Landing Page
Category Detail Page
Product Detail Page
Store Locator
Creative Team:
Creative Director – Jon Maltby
Art Directors – Mauricio Pommella, Aimée Croteau
Mauricio Pommella 