Not a website adaptation to the tablet space but a complete redesign exploring all the medium’s potential. An up close and personal experience with a minimalist interface reducing visual noise and fully promoting Lululemon’s products and its technology. Big and wide photography replacing long and boring copy blocks inspiring users to dive into Lululemon’s catalogs. A simple and elegant shopping experience… and yet, respecting their current massive photographic inventory.
Home Page
Navigation
Footer
Search
Category Landing Page
Category Detail Page
Product Detail Page
Fit Guide
Community Page
Modals
Creative Team
Creative Director – Michael Howatson
Art Directors – Mauricio Pommella, Francis Chan, Jon Blair Kennedy
Mauricio Pommella 